The Art of Agile Marketing

About the eBook

With all the deadlines, emails, phone calls, changing priorities, and fires to put out, marketing work can often feel like a less than zen-like experience. But it doesn't have to be that way. Agile Marketing is a new and modern way for marketers to think about, plan, and execute on their work that will help alleviate some of the biggest pains marketers experience.

• The fundamentals of Agile Marketing
• The different Agile Marketing frameworks available
• A high-level look at Scrum, the most common Agile Marketing framework

If you've ever been interested in the idea of Agile Marketing, or you've had questions about how to actually incorporate Agile principles and practices into your team's work, this eBook will give you what you're looking for.

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