EBOOK

The Hidden Cost of Doing Nothing

About the eBook

Having to make big decisions on behalf of your entire business can be intimidating — as marketers, sometimes we’d rather choose to play it safe and see what unfolds naturally, instead of risking the “wrong” move. But what if we told you the safer choice isn't actually safe at all? It's true: indecision and lack of action can actually pose far more of a threat to the wellbeing of your business than you might think.

Download this ebook to learn the five biggest risks that come with staying passive, and see why tackling your decisions head-on matters.

Please share some contact information to download the eBook

Marketo Form Setup

Privacy Validation - Rules

Template Rules

Global

Processing

Rendering Review

hidden-locale

Forms Locale

msg-error

This field is required..

setup-translations

en_us language strings English

name

First name

Last name

Business email

Job title or role

Industry

Department

company

Organization name

Country

Primary product of interest

Company type

mktodemandbaseIndustry = none

FIELD_RULE KEEP

mktoFormsFunctionalArea = none

FIELD_RULE KEEP

mktoFormsJobTitle = none

FIELD_RULE KEEP

mktoFormsPrimaryProductInterest = none

FIELD_RULE KEEP

mktoFormsCompanyType = none

FIELD_RULE KEEP

Privacy Validation - Rule Processing

hidden-fieldprefs

Field Preferences

Form Type

Form Subtype

Primary Product Interest Category

Forms Job Title Category

Forms Functional Area Category

Industry Category

CoPartner Name

Consent Notice

Consent URL

OK to Email

OK to Mail

OK to Call

Field Preferences

Adobe Analytics - Form Interactions

Category Filters

Required

By supplying my contact information, I authorize the Adobe family of companies to contact me with personalized communications about Adobe's products and services. See our Privacy Policy for more details or to opt-out at any time.

The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt-out at any time.

Optional Communications from Adobe

The Adobe family of companies may keep me informed with personalized emails about products and services. See our Privacy Policy for more details or to opt-out at any time.

The Adobe family of companies would like to keep you informed with personalized communications about products and services, which may include contacting you via email and telephone. See our Privacy Policy for more details. Please contact me via:

By registering for this event, I agree the Adobe family of companies may share my contact information with __mktoCoPartnerName__ for the purposes of contacting me regarding this event and/or to promote their products, services, and future events. I understand that I can unsubscribe at any time.

The Adobe Family of Companies would like to use your information to keep you up to date with personalized communications about products, services, and events.

See our Privacy Policy for more details or to opt-out at any time.

The Adobe Family of Companies may keep me informed with personalized emails about __mktoOPContentSubscriptionName__. See our Privacy Policy for more details or to opt-out at any time.

hidden-fields