The Inbound Marketers Guide to SEO and PPC

About the eBook

Achieving higher placement within search engines requires a hybrid of math, art, science, and creativity. If search engine optimization (SEO) were simple, everyone would rank at the top of the search results, which obviously isn’t realistic. However, SEO and Pay-Per-Click (PPC) campaigns are key to acquiring inbound traffic to your website.

Download this ebook and learn how to optimize your PPC and SEO efforts for inbound marketing. You will learn:

• What SEO has to do with inbound marketing
• Where inbound marketing lives
• The math involved in SEO and PPC
• The art and science of inbound marketing
• The anatomy of a paid search campaign
• And much more!

Also learn how to become an SEO expert by attending the right conferences and subscribing to the right RSS feeds.