The four people from almost every B2B sales cycle

In today’s risk-averse business climate, safety in numbers defines decision making. Currently, more than half of B2B businesses rely on complex buying committees to negotiate purchases.

With more stakeholders to convince than ever, your process of persuasion must be customized to enable easier, faster purchases. Our guide explains how to create personalized experiences for the four key buyers you need to impress most.

Learn how to persuade the biggest decision makers with less effort:

• Help the primary buyer find the best solution for their needs
• Present the approver with a compelling case for purchase
• Convince procurement of maximum value at minimum cost