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GUIDE

A Credible Framework for Marketing Measurement

About the Guide

As marketers, we are intimately aware of how much marketing activities matter.But marketinghas long struggled with a crisis of credibility, which is why developing a framework for marketing measurement iscritical to proving impact on pipeline and revenue.

In this worksheet, you’ll learn:

  • Which metrics to measure and report on, and why they are significant
  • Questions to answer when developing your marketing measurement framework
  • How to concisely connect marketing efforts/activities to the bottom line
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