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GUIDE
Take a targeted approach.
76% of consumers feel frustrated when their expectations for a personalized experience aren’t met, according to a 2021 McKinsey report. Use our cheat sheet to create more personalized, targeted experiences through behavioral data.
- Common forms of behavioral data
- Five ways to empower your behavioral data
- How to best engage target accounts
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Be on your best behavioral marketing.
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Discover how to transform behavioral data into personalized account-based journeys.
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caas:content-type/guide
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caas:audience/enterprise,caas:content-type/guide,caas:products/marketo-engage-bizible,caas:topic/marketing-automation,caas:journey-phase/explore