Hard work doesn’t have to be so hard.

Getting from ground zero to a sales-qualified lead to a highly engaged customer can be quite complex — but with automation, that process can be simpler and more effective than ever.

Our Maximize Effectiveness: Marketing Automation Workflows Every Marketer Should Know guide takes you through some common marketing automation workflows that will help lead to more:

•  Conversions and sales
•  Engaged customers
•  Cross-selling and upselling