Master Strategic Planning with Centralized Work Requests and Data-Driven Decisions

To help marketing leaders manage this critical work, we’ve identified seven distinct stages in the marketing work lifecycle and what work needs to happen in each stage. The more efficiently marketers can navigate the work in these stages, the more effective they can be overall.

This guide explores the first two stages of work, with insights into how to better manage the work in these stages to ensure you’re prioritizing—and aligning resources to—the work that matters most:

• Strategy and Intake
• Budget and Plan