Work Management for Marketers: Strategic Planning

The most successful organizations—and the most successful marketing leaders—treat work like a tier one asset. They understand that work impacts every aspect of the organization and is a primary driver of the digital experience.

To help marketing leaders manage this critical work, we’ve identified seven distinct stages in the marketing work lifecycle and what work needs to happen in each stage. The more efficiently marketers can navigate the work in these stages, the more effective they can be overall.

This guide explores the first two stages of work, with insights into how to better manage the work in these stages to ensure you’re prioritizing—and aligning resources to—the work that matters most:

• Strategy and Intake
• Budget and Plan