The what, why, and how-to of headless commerce.

About the Guide

According to Adobe’s most recent Holiday Shopping Insights, 2021 brought the first ever $200+ billion holiday season in the US thanks in large part to an 8.6% growth in online spending.

In this exciting era of explosive growth, merchants are turning towards flexible approaches to customer experience management and dynamic content development.

The Headless Commerce Primer for Growing Merchants is our entry-level introduction to the basic mechanics and business benefits underlying API-based ecommerce architecture. This guide covers:

• The progression of digital shopping
  Understand the pros and cons of headless in the context of modern ecommerce
• A new approach to experience management
  Learn how headless enhances site customization and experience innovation
• How to calculate your commitment
  Know what resources are required for a successful headless transition
• The way to keep your head and lose it too
  How to benefit from headless without a full commitment

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