HOLIDAY SHOPPING TRENDS & INSIGHTS REPORT
Behold, the 2021 holiday shopping insights.
The 2021 holiday season is complete — purchases made, and receipts in hand. So how did it turn out? We have the data. Read our Unboxing the 2021 Holiday Shopping Results report.
Peek in on our 2022 Holiday Shopping Forecast.
Prepare for the season with our holiday shopping predictions.
Check out last year’s holiday shopping trends and insights.
View how consumers spent money in 2021 based on billions of data points across Adobe Experience Cloud.
How much consumers are spending in billions, to date.
Revenue dollars: 2020 vs 2021 forecasted vs 2021 actuals.
When consumers are spending the most.
Revenue by key date.
The Digital Economy Index — the 2021 daily discount trends.
See when customers were looking for discounts during last year’s holiday season and when they paid a premium for quality products.
Online price change since Oct 1, 2021
Online price change since Oct 1, 2021
Online price change since Oct 1, 2021
Online price change since Oct 1, 2021
Online price change since Oct 1, 2021
Online price change since Oct 1, 2021
Online price change since Oct 1, 2021
Online price change since Oct 1, 2021
The big reveal for last year’s holiday shopping revenue.
See how revenue was impacted by consumer spending trends, including the devices they preferred to use. Use these insights to better personalize your customers’ experiences today.
Share of revenue by device in dollars, to date.
Days over $3 Billion in revenue, this season to date.
Conversion rate by device and by key date: Desktop
Conversion rate by device and by key date: Mobile
These were the hot products in 2021.
Check out the trending products at key dates from the 2021 holiday shopping season.
More insights to help you make the next magical commerce experience.
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