Squiggle, Loop, or Checklist? What today’s B2B buyer’s journey really looks like

About the Infographic

The traditional B2B buyer’s journey was a straight line, from start to finish — awareness, consideration, decision. But like most things in current times, the buyer’s journey has evolved to be anything but simple, and it’s shaped differently for everyone. Now, is yours a squiggle? A loop? Maybe more of a checklist?

Check out this infographic and discover the various possibilities for your buyer’s journey, and learn how Marketo Engage can help you understand, streamline, and personalize for success.

Marketo Configurator Monday, December 4, 2023 at 12:16
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