Squiggle, Loop, or Checklist? What today’s B2B buyer’s journey really looks like

The traditional B2B buyer’s journey was a straight line, from start to finish — awareness, consideration, decision. But like most things in current times, the buyer’s journey has evolved to be anything but simple, and it’s shaped differently for everyone. Now, is yours a squiggle? A loop? Maybe more of a checklist?

Check out this infographic and discover the various possibilities for your buyer’s journey, and learn how Marketo Engage can help you understand, streamline, and personalize for success.