ADOBE MARKETO ENGAGE
Marketo Engage is a comprehensive marketing automation platform designed to help your teams scale personalized engagement and grow predictable pipeline for B2B teams.
- Attract the right buyers with targeted audience segments and dynamic content.
- Enhance campaign efficiency and scalability through automated operations and workflows.
- Boost revenue impact with intuitive dashboards, detailed reporting, and multi-touch attribution models.
What your peers are saying about Adobe Marketo Engage:
Explore the features and capabilities of Adobe Marketo Engage.
- Profiles & audiences
- Omnichannel engagement
- Personalized content
- Campaign operations
- Sales intelligence & engagement
- Marketing analytics
Build highly targeted audiences.
Create precise segments for your campaigns with automated capture and continuous enrichment of lead- and account-level customer profiles.
- Maintain complete and up-to-date customer profiles.
- Update profiles based on engagement across channels and campaigns.
- Leverage native CRM integrations to keep sales and marketing data in sync.
- Partition your leads and data for different teams to maintain data privacy.
Learn more | Learn more about Build highly targeted audiences.
Boost reach and engage customers where they are.
Coordinate campaigns across channels — online and offline.
- Create consistent and personalized campaigns for customers and prospects.
- Execute across email, web, mobile, chat, events, webinars, digital advertising, and more.
- Integrate new channels to your marketing mix with ease.
Learn more | Learn more about Boost reach and engage customers where they are.
Create content that connects in the moment.
Powerful AI lets you easily create and personalize content so you can deliver it across channels dynamically.
- Tailor messaging and imagery for each customer while maintaining a consistent brand voice.
- Use AI to predict the content that will convert the best.
- Test content variations and apply learnings quickly across channels.
Learn more | Learn more about Create content that connects in the moment.
Improve operational efficiency and scale.
Leverage marketer-defined rules, generative AI, and user-friendly tools to simplify and automate complex marketing tasks.
- Build multi-step campaigns through an intuitive canvas to streamline campaign deployment.
- Create campaigns that automatically adapt and respond to customer behavior and data changes.
- Clone successful campaigns and assets to drive faster time to market.
- Automatically update field values and lead scores.
Learn more | Learn more about Improve operational efficiency and scale.
Increase sales productivity and performance.
Align marketing and sales around the best leads and accounts and enable sales with buyer insights and engagement tools.
- Connect to CRMs bi-directionally with native integration that keeps systems and teams in sync.
- Identify the best fit and most engaged prospects for different offerings with sophisticated lead scoring.
- Deliver buyer engagement data directly to sales in the CRM so they can tailor every customer conversation.
- Equip sellers with templates, email, and chat tools to directly engage their accounts at scale.
Learn more | Learn more about Increase sales productivity and performance.
Optimize marketing ROI and business impact.
Out-of-the-box dashboards, customizable reporting, and multi-touch attribution give you deep insights into what’s working within your campaigns.
- Understand every marketing touchpoint’s impact on revenue.
- Review campaign performance across channels and content.
- Distribute learnings and insights across teams to refine every element of the marketing strategy.
Learn more | Learn more about Optimize marketing ROI and business impact.