Customers buy experiences, not just products. And the results of your customer experiences depend on how you line up your people, platform, and processes — the steps to digital transformation.
Read Three Steps to Experience-Driven Transformation to learn about the following:
• Why your customer experience platform needs to facilitate broad technology integrations and customizations
• What it takes to cultivate an experience-minded culture
• How to build high-performing processes that will guide experience-driven marketing
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