From their brand expectations to how they make purchasing decisions, business buyers and customers have never been more in sync. The good news? B2B and B2C marketers can share strategies and tactics to help each other adapt and succeed. Read the Adobe-commissioned Forrester report, B2B And B2C Companies Face Similar Hurdles With Complex Buyer Journeys,* to discover the following:

• How B2B and B2C counterparts can benefit from each other’s insight
• Why journey tracking is a top challenge for both markets
• Which technologies can improve business buyer and customer journeys

*A commissioned study conducted by Forrester Consulting on behalf of Adobe. May 2019.

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