The layers of an experience foundation.
Brands that excel at delivering relevant and personalized customer experiences are leading because they’re following a revolutionary blueprint for how they go to market. This type of experience management requires a technology foundation built on a common set of tools and processes.
Read Becoming an Experience-Based Business: Your Blueprint for a Strong Digital Foundation to learn:
- Why your marketing technology needs to evolve.
- The benefits of a unified, cloud-native platform.
- The steps for implementing an experience-based foundation.
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