In this year’s survey, data-driven marketing that focuses on the individual is seen as the single most exciting opportunity in 2019 for larger organizations. Marketers, creatives, and IT professionals are combining compelling content with customer insights to deliver extraordinary experiences that inspire, excite, and educate consumers.
To learn more about the top digital trends impacting companies, read Econsultancy's 2019 Digital Trends report.
Key findings from the report:
- Digital-first companies are 64% more likely to have significantly exceeded their top 2018 business goals.
- Data is seen as a game changer — its use, control, and ownership is a dominant theme.
- 36% of larger organizations are now using AI, particularly to enhance data analysis — 50% more than last year.
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