Trust your audience activation with a DMP Leader.

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Once again, Adobe Audience Manager outshines the competition as Forrester names us a Leader. When compared to six other well-known solutions, our DMP scored the strongest marks in the categories of strategy, market presence, data management protection, and product flexibility.  

Read The Forrester Wave™: Data Management Platforms, Q2 2019 to learn why we’re a Leader:

  • We allow you to identify, segment, and activate audiences with precision and confidence
  • We help you improve and extend experience es and campaigns easily and quickly while supporting your business goals
  • We enable more effective media buying and consistent  marketing across channels


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The Forrester Wave™: Data Mana gement  Platforms, Q2 2019

*The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester’s call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave™. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.