The bar for customer experiences continues to rise. And as organizations evolve to deliver true omnichannel experiences, IT is being asked to take on increasingly strategic roles in supporting end-to-end customer lifecycles. By creating a stronger relationship between data and content, IT can make it happen.
Read IDC Analyst Connection: Why IT Should Care About Data and Content Equally to learn about the following:
- Why IT is playing a more influential role in delivering great customer experiences
- Why IT should view content as an information asset, just like their data
- Why data and content have a symbiotic role in the customer journey
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