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REPORT

Adobe solution delivered a 431% return on investment.

What do winning personalization strategies have in common? A connected system of data, insights, and engagement.

Forrester conducted a multistep analysis of Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer, and Adobe Customer Journey Analytics to discover how this solution has helped organizations drive efficiency and business growth. In this study, you’ll learn how a composite organization comprised of interviewees with experience using Adobe Real-Time CDP, Journey Optimizer, and Customer Journey Analytics: