Circular diagram outlining four phases of AI adoption: assess, pilot, adoption, and monitor. Each stage includes responsible and accountable stakeholders, who is consulted, who is informed, and what this stage must prove.

Discovery or assess (intent): Responsible: business team and risk. Accountable: business owner (use-case sponsor). Consulted: technology lead (CIO or CTO), marketing and commercial. Informed: data and platform teams, finance. Proves: A scale-worthy business case, safe-to-learn boundaries, success measures everyone will use.

Implementation or pilot (proof): Responsible: tech delivery team, marketing and commercial, data and analytics, and risk. Accountable: business owner. Consulted: finance. Informed: Executive sponsors. Proves: Repeatable performance in practice, measurable risk controls, and early business value signals.

Adoption or scale decision (readiness): Responsible: technology operations, marketing and commercial, and risk. Accountable: technology and business. Consulted: HR, learning and development, and finance. Informed: Extended leadership. Proves: Shared evidence supports a go or pause-stop decision, funding, and operational plan.

Operate and monitor (trust): Responsibility: technology operations, risk, marketing and experience owners, data and analytics. Accountable: business owner. Proves: ongoing stability, drift, bias, and harm monitoring, incident response, and compliance over time.