ADOBE DIGITAL LEADERS WEBINAR

2024 B2B Commerce Trends - Personalization, Payments, and Industry Performance

Length: 49 mins

As digitally native consumers become responsible for business purchases, they will expect every supplier to provide B2B ecommerce purchasing experiences. Now, with B2B ecommerce forecasted to reach $9.7 trillion by 2027, companies in every industry and market need to prepare their businesses to respond to the trends driving adoption of B2B digital commerce. Register for the 2024 B2B Commerce Trends webinar to discover the strategies driving change in this fast-moving market.

In this webinar, you'll learn:

  • Strategies to drive revenue, average order value, and order volume growth averages by industry
  • Email personalization trends B2B marketers need to incorporate today
  • The critical role of emerging B2B payments, including buy now, pay later (BNPL), ACH, and credit cards
  • The opportunity for cross-border and international expansion
  • Why you need to modernize your martech stack and commerce platforms to support B2B and B2B2C scenarios
Marketo Configurator Friday, August 23, 2024 at 11:00
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Event speaker

Shannon Hane headshot

Shannon Hane

Senior Manager, Product Marketing

Adobe

Shannon Hane is a senior manager of product marketing for Adobe. She leads a team responsible for Adobe Commerce go-to-market strategies, driving product awareness and adoption, sales enablement, and customer and market research. Prior to joining Adobe, Shannon managed product marketing for commerce and small business solutions for Magento, eBay, and Yahoo. She has an MBA from UCLA Anderson School of Management and has held a range of marketing positions at Inktomi, E*TRADE, and Apple.
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Title
2024 B2B Commerce Trends
cardDate
2024-08-26
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CardDescription
Understand the trends driving the $9 trillion market opportunity and how to align your B2B digital commerce strategy.
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caas:content-type/webinar
Tags
caas:content-type/webinar, caas:products/adobe-commerce, caas:webinar-timing/on-demand