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ADOBE DIGITAL LEADERS WEBINAR
2024 B2B Commerce Trends - Personalization, Payments, and Industry Performance
Length: 49 mins
As digitally native consumers become responsible for business purchases, they will expect every supplier to provide B2B ecommerce purchasing experiences. Now, with B2B ecommerce forecasted to reach $9.7 trillion by 2027, companies in every industry and market need to prepare their businesses to respond to the trends driving adoption of B2B digital commerce. Register for the 2024 B2B Commerce Trends webinar to discover the strategies driving change in this fast-moving market.
In this webinar, you'll learn:
- Strategies to drive revenue, average order value, and order volume growth averages by industry
- Email personalization trends B2B marketers need to incorporate today
- The critical role of emerging B2B payments, including buy now, pay later (BNPL), ACH, and credit cards
- The opportunity for cross-border and international expansion
- Why you need to modernize your martech stack and commerce platforms to support B2B and B2B2C scenarios
Please share your contact information to view the webinar.
Event speaker
Shannon Hane
Senior Manager, Product Marketing
Adobe
Shannon Hane is a senior manager of product marketing for Adobe. She leads ...