3M CUSTOMER STORY

Empowering Safety: Digital Content Transformation at 3M

Length: 25 mins

In the high-stakes world of personal safety, accurate and accessible documentation isn’t optional — it’s essential. In this on-demand session, Joe Molohon and Karen Brothers, Content Managers at 3M, share how a global manufacturing leader is evolving its content strategy to ensure critical safety information stays clear, current and trustworthy across digital channels.

Building on their hands-on experience with structured authoring and component content management, Joe and Karen explore how structured content improves consistency and scalability while unlocking the potential of AI. They show how well-structured, semantically rich content provides the foundation for reliable automation, smarter content reuse and AI-assisted experiences — helping ensure the right information reaches the right user at the right time. The session highlights how 3M uses structured content and a modern CCMS to reduce manual effort, accelerate updates, improve global accessibility and support innovation, all without compromising accuracy or safety-critical correctness.

In this session, you’ll learn:

• Consistency at scale: how 3M improves accuracy and alignment across global safety content.
• AI-ready content foundations: why structured content is essential for trustworthy, effective AI-driven experiences.
• Efficient content operations: how structured workflows and measurable processes streamline delivery.
• Technology in action: how a CCMS enables fast, reliable content delivery across formats and regions.