Webinar
Activity to Impact: New Productivity for the Enterprise
Length: 59 mins
The biggest barrier to business impact today isn’t talent or effort — it’s how work gets done. Across roles like HR, sales, legal, and finance, 57–70% of high-value talent’s time is spent on document chores rather than the strategic work they were hired to do. When world-class expertise is consumed by low-value tasks, organizations get marginal results instead of measurable impact.
Join Adobe experts to explore how Acrobat Studio redefines AI-powered productivity by eliminating low-value work altogether, enabling teams to focus on strategic initiatives that drive real gains.
In this session, you’ll:
- Learn why impact, not activity, is the new productivity metric.
- See Acrobat Studio in action across core line-of-business workflows in expert-led demos.
- Learn how to surface insights across collections of documents, quickly create on-brand creative content, and seamlessly collaborate.
- Discover how teams are redesigning document work to deliver higher-value outcomes faster without sacrificing compliance or governance.
Thank you.
Click below to play on-demand now.
Click below to play on-demand now.
https://video.tv.adobe.com/v/3481695?end=nothing&learn=on&captions=eng
Event speakers
Nina Nasre
Senior Manager, PMM & Community
Adobe
Lori DeFurio
Principal Solutions Technologist
Adobe
As a Principal Solutions Technologist at Adobe, Lori has responsibility for evangelizing Acrobat & Adobe Express, in addition to ensuring our Creative Cloud and Document Cloud enterprise customers have the best-in-class materials hosted on Experience League.
She also leads the Adobe Creative Ambassador program and frequently speaks at global marketing and technology conferences, drawing on her extensive experience in marketing, sales, and training.
Michi Alexander
VP Product Marketing for Business Professionals and Consumers
Adobe
Michi Alexander is a seasoned marketing executive who helps grow and run businesses by turning customer insight into scalable strategy and impact, with a strong track record of leading high-impact product launches and campaigns. As Product Marketing lead for Business Professionals and Consumers, Michi drives strategy across all audiences, from next-generation consumers to business professionals, ensuring products meet real user needs.
Her focus is growing the Acrobat business and delivering new capabilities, including GenAI, to more than 750M+ monthly active users worldwide, helping people and businesses save time, work smarter, and grow.
With extensive experience at industry leaders like Adobe and Electronic Arts, Michi is known for driving marketing innovation, delivering strong ROI, and aligning cross-functional teams within complex, global organizations.
Emily Rancatore
Senior Product Manager, Document Cloud Customer Zero
Adobe
Emily Rancatore is a Senior Product Manager in Adobe’s Digital Employee Experience organization, where she leads the Customer Zero program for Document Cloud. She has built an enterprise‑wide champions network, operationalized structured feedback loops, and advanced AI‑enabled workflows that shape the roadmap for Acrobat and adjacent experiences.
By partnering closely with Product and Product Marketing, Emily helps turn real employee insights into roadmap decisions—elevating product quality, sharpening go‑to‑market messaging, and delivering better outcomes for users.
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