ADOBE DIGITAL LEADERS WEBINAR

Boost B2B Channel Performance with the Latest Adobe Marketo Engage Innovations

Length: 54 mins

B2B customer expectations have skyrocketed and real-time personalization across channels is paramount. B2B marketers need robust tools to meet customers where they are and enhance their channel performance. Join us for an exclusive webinar introducing the reimagined Adobe Marketo Engage, designed to help you consolidate your tech stack and maximize your marketing effectiveness.

Discover how the new features and enhancements in Adobe Marketo Engage provide a native solution for omnichannel personalization. We will explore specific B2B channels such as SMS, webinars, and web chat, demonstrating how each can be effectively used within the new Marketo Engage to ensure you are always ready to engage with your customers in the ways they prefer.

Marketo Configurator Friday, August 23, 2024 at 09:33

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Event speakers

Thomas Rosen

Co-Founder

Nomad

As the leader of Nomad’s Services team, Thomas is responsible for the oversight of all functions of our client services. Having led the marketing operations function at various companies ranging from 200-20,000 employees, Thomas is using his experience to pave the way for a new age in Marketing Operations, staying up to date on all of the key platforms and pushing the boundaries of what’s possible technically. Thomas founded Nomad to help companies implement sustainable solutions to complex organizational requirements.

Kelly Pronek

Vice President of Commercial Excellence

Pricefx

Kelly Pronek is the Vice President of Commercial Excellence at Pricefx, contributing her expertise in marketing, demand gen, revenue management, and strategic operations. As a key contributor to the growth of Pricefx, Kelly developed the demand generation, business development, and commercial excellence functions. The introduction of demand generation & business development has resulted in an average contribution of 70% towards revenue annually, along with a remarkable 3x increase in average contract value (ACV) since 2020. Her initiatives have enabled significant new business revenue growth of 179% from 2020 to 2023, with an expectation to nearly double new business revenues again in 2024. Kelly's ability to build high-performing teams and create processes that align customer experiences with revenue goals is instrumental in driving sustainable growth and operational excellence. Her innovative approach and strategic mindset have consistently delivered outstanding results, solidifying her reputation for passionately and successfully scaling businesses.

Joe Stewart

Senior Product Marketing Manager

Adobe

Joe Stewart is a senior product marketing manager at Adobe. He develops market research and product positioning and manages the entire go-to-market process for Adobe Marketo Engage. He has worked in industry strategy and product marketing for six years at Adobe, covering Experience Cloud for high-tech, media and entertainment, and B2B industries.

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Title

Boost B2B Channel Performance

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2024-08-26

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Discover how the new features and enhancements in Adobe Marketo Engage provide a native solution for omnichannel personalization.

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caas:content-type/webinar