Adobe Digital Leaders Webinar

The New Bridge Between Creativity and Scale

Length: 47 mins

As customer expectations for relevant, personalized experiences continue to rise, creative, technology, and marketing teams must find new ways to work together and scale content. Join experts from Adobe and Comcast to examine how creative technologists help bridge brand strategy, business outcomes, and the AI-powered systems delivering speed and scale.

You’ll learn how:

  • Leading organizations scale creative excellence without compromising quality, consistency, and brand trust.
  • Comcast delivers strategic outcomes faster while elevating the brand.
  • Creative technology teams are forging new ways of working with AI-powered workflows, preserving creative intent and driving operational scale.
  • The most successful AI transformations keep people at the center.

The enterprises realizing the greatest ROI from AI are those that align creative, marketing, and technology teams around shared workflows, scalable systems, and measurable business outcomes.

Marketo Configurator Tuesday, August 11, 2026 at 13:52
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https://video.tv.adobe.com/v/3496752?end=nothing&learn=on&captions=eng

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Event speakers

Ephraim Cruz

Director of GenAI and Creative Technology
Comcast

Eph is Director of GenAI & Creative Technology at Comcast and one of the early members of Xfinity Creative, the in-house creative agency, where he leads the integration of creative generative AI and automation into brand and content workflows. A NYC-based multi-hyphenate creative with roots in fashion, tech, and music, his career spans co-founding ventures like Red Kind Media, agency leadership at brands like Universal McCann, and customer advisory roles on Adobe's Content Supply Chain and Creative Cloud boards. He's known for operating at the intersection of brand, culture, and emerging technology.
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Zach Perkins

AI Creative Technologist

Adobe

Zach Perkins is an AI Creative Technologist who helps shape the future of creative workflows through cutting-edge generative AI solutions. With more than two decades of experience in design, user experience, product development, and strategic innovation, he brings a unique blend of technical expertise and creative vision to his work. Throughout his career, Zach has led design teams and driven user-centered solutions across enterprise and agency environments, helping organizations unlock new possibilities through technology and design.
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Samson Schirmer

Sr. Product Manager, Gen AI

Comcast

Samson is the Product Lead for Xfinity Creative Technology's GenAI CoE, where he's focused on scaling creativity, not replacing it. With roots in process engineering and a startup founder's instincts, his path runs from co-founding an AI hospital-logistics platform to driving GenAI programs across Comcast's business units. He's known for working as a player-coach — shipping alongside his team rather than directing from above, with humans as the creative heroes and AI the amplifying halo.
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Lindsay Morris

Manager, Global Content Strategy

Adobe

Lindsay Morris is a global content strategy leader at Adobe. She leads a team focused on enterprise storytelling in the era of AI and brings complex ideas to life through high-impact digital and in-person experiences. She offers a practical perspective on how organizations can connect innovation to real business value.
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The new bridge between creativity and scale.
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2026-08-13
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As customer expectations for relevant, personalized experiences continue to rise, creative, technology, and marketing teams must find new ways to work together and scale content.
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