Adobe Digital Leaders Webinar

The New Bridge Between Creativity and Scale

Length: 47 mins

As customer expectations for relevant, personalized experiences continue to rise, creative, technology, and marketing teams must find new ways to work together and scale content. Join experts from Adobe and Comcast to examine how creative technologists help bridge brand strategy, business outcomes, and the AI-powered systems delivering speed and scale.

You’ll learn how:

  • Leading organizations scale creative excellence without compromising quality, consistency, and brand trust.
  • Comcast delivers strategic outcomes faster while elevating the brand.
  • Creative technology teams are forging new ways of working with AI-powered workflows, preserving creative intent and driving operational scale.
  • The most successful AI transformations keep people at the center.

The enterprises realizing the greatest ROI from AI are those that align creative, marketing, and technology teams around shared workflows, scalable systems, and measurable business outcomes.

Please share your contact information to view the webinar.


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Click below to play on-demand now.

Short on time? Download the speaker’s presentation deck to skim at your convenience.

Event speakers

Ephraim Cruz

Director of GenAI and Creative Technology
Comcast

Eph is Director of GenAI & Creative Technology at Comcast and one of th...

Zach Perkins

AI Creative Technologist

Adobe

Zach Perkins is an AI Creative Technologist who helps shape the future of c...

Samson Schirmer

Sr. Product Manager, Gen AI

Comcast

Samson is the Product Lead for Xfinity Creative Technology's GenAI CoE, whe...

Lindsay Morris

Manager, Global Content Strategy

Adobe

Lindsay Morris is a global content strategy leader at Adobe. She leads a te...

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