Build a Customer Data Strategy that Drives Impact
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Adobe Digital Leaders Webinar

Build a Customer Data Strategy that Drives Impact Now and In the Future with Adobe Real-Time CDP

Length: 52 min

Teams are under pressure to drive performance today while already planning for 2025 and beyond. Adobe Real-Time CDP is here to help support you in both the short and long term. In this session, we will introduce you to how we support key use cases today, and help you take your strategy to the next level in the future.

In this session, we’ll dive into:

  • Scaling acquisition efforts without access to third-party cookies: Learn how to gain access to trusted partner data today that leverages third-party attributes with durable identifiers, and understand how we’re helping brands and publishers work together more efficiently in the future with our new embedded data collaboration and cleanroom capabilities in Real-Time CDP Collaboration.
  • Breaking down silos with access to enterprise data sources: Learn more about our prebuilt and productized advanced data source connectors and see how we are bringing to market the ability to enrich audiences and engage customers with audience federation and composition.
  • Discovering insights with marketer-friendly AI tools: See how look-alike audiences and our propensity scoring tool, Customer AI, enable scale and customer discovery with demos. We’ll also give you a sneak peek into our new conversational AI interface.

Please share your contact information to view the webinar.


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Event speakers

Alyssa Espiritu headshot

Alyssa Espiritu

Senior Product Marketing Manager

Adobe

During her years at Adobe, Alyssa Espiritu has focused on demonstrating the...
Jillian Criscuolo headshot

Jillian Criscuolo

Expert Solutions Consultant, Adobe Experience Platform

Adobe

Jillian Criscuolo is an expert solutions consultant on Adobe Experience Pla...
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two up

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See all resources
Title
Build a Customer Data Strategy that Drives Impact
cardDate
2024-07-28
cardImage
Build a Customer Data Strategy that Drives Impact content card image
CardDescription
See how Real-Time CDP supports acquisition programs, breaks down data silos, and generates audience insights with AI.
primaryTag
caas:content-type/webinar
Tags
caas:content-type/webinar, caas:region/north-america, caas:webinar-timing/on-demand, caas:products/adobe-real-time-cdp