Adobe Digital Leaders Webinar
Build a Customer Data Strategy that Drives Impact Now and In the Future with Adobe Real-Time CDP
Length: 52 min
Teams are under pressure to drive performance today while already planning for 2025 and beyond. Adobe Real-Time CDP is here to help support you in both the short and long term. In this session, we will introduce you to how we support key use cases today, and help you take your strategy to the next level in the future.
In this session, we’ll dive into:
- Scaling acquisition efforts without access to third-party cookies: Learn how to gain access to trusted partner data today that leverages third-party attributes with durable identifiers, and understand how we’re helping brands and publishers work together more efficiently in the future with our new embedded data collaboration and cleanroom capabilities in Real-Time CDP Collaboration.
- Breaking down silos with access to enterprise data sources: Learn more about our prebuilt and productized advanced data source connectors and see how we are bringing to market the ability to enrich audiences and engage customers with audience federation and composition.
- Discovering insights with marketer-friendly AI tools: See how look-alike audiences and our propensity scoring tool, Customer AI, enable scale and customer discovery with demos. We’ll also give you a sneak peek into our new conversational AI interface.
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Please share your contact information to view the webinar.
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Event speakers
Alyssa Espiritu
Senior Product Marketing Manager
Adobe
During her years at Adobe, Alyssa Espiritu has focused on demonstrating the value of the Adobe Experience Cloud to customers, partners, and key stakeholders to help companies achieve their goals and grow their business. Before joining Adobe, she worked at a brand consulting and market research agency, B2B tech public relations firm, and a technology incubator. Alyssa is passionate about the always-evolving digital marketing industry and how innovations in the space continue to greatly impact purchasing behaviors, customer loyalty, brand awareness, and new business models.
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Jillian Criscuolo
Expert Solutions Consultant, Adobe Experience Platform
Adobe
Jillian Criscuolo is an expert solutions consultant on Adobe Experience Platform. She supports technical education to influence use case design for data collection, profile management, and activation. Her background in data science and passion for human-centered design allows her to understand and communicate the nuances of emerging data management technology with customers. Jillian collaborates with leading brands across industries, driving digital transformation to enhance experiences at every touchpoint.
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Title
Build a Customer Data Strategy that Drives Impact
cardDate
2024-07-28
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CardDescription
See how Real-Time CDP supports acquisition programs, breaks down data silos, and generates audience insights with AI.
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caas:content-type/webinar, caas:region/north-america, caas:webinar-timing/on-demand, caas:products/adobe-real-time-cdp