Adobe Digital Leaders Webinar

Building Connected Engagement for Lasting Loyalty

Length: 54 mins

Today’s customers expect experiences that feel relevant, timely, and consistent across every interaction. In this session, learn how top brands use Adobe’s Unified Customer Experience ecosystem to power data-driven customer engagement across channels.

By unifying real-time data, AI-powered insights, and activation organizations can deliver more relevant experiences that drive repeat interaction and business impact—each tailored to their unique customer moments.

Join this session to:

  • Explore how unified customer data enables more responsive, personalized engagement across channels.
  • Understand how AI-powered insights and audience activation translate into real-world customer experiences.
  • Learn how leading brands measure and optimize engagement across the full customer journey.

Discover how a connected customer experience foundation helps enterprises deliver more meaningful engagement at scale.

Marketo Configurator Friday, March 20, 2026 at 08:20
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https://video.tv.adobe.com/v/3481778?end=nothing&learn=on&captions=eng

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Event speakers

Nate Smith

Director of Product Marketing

Adobe

Nate Smith is the Director of Product Marketing for the Adobe suite of Analytics products. In his role, Nate oversees strategic marketing for Adobe’s analytics solutions and works with several of the top brands in the world regarding their analytics use cases, challenges, and business opportunities. He has been involved in digital marketing for the past fifteen years and holds a BS in Information Systems and an MBA from Brigham Young University.
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Jonathan McLachlan

Data Scientist, Loyalty Spend Analytics

Air Canada

Jonathan McLachlan is a Data Scientist at Air Canada on the Customer Loyalty Spend Analytics team. He works across a broad ecosystem of customer data—including credit card transactions, flight behavior, Aeroplan loyalty engagement, and Air Canada’s digital activity—to uncover insights that inform credit card acquisition strategies and personalize cardholder engagement. Jonathan specializes in building data‑driven models and customer segmentation frameworks that help accelerate Aeroplan credit card acquisition and deepen engagement across all marketing channels.
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Lee Henderson

Digital Marketing Technical Evangelist

Adobe

Marketing technology and user experience enthusiast with a rich background in multi-channel marketing, customer experience, digital strategy, technical presales, storytelling, and data integration. I love blending storytelling with technology to craft engaging experiences that resonate with audiences.
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Mohd Asher

Senior Manager, Digital Analytics, Personalization and Marketing Technology

Air Canada

Asher is a Marketing Technology leader dedicated to redefining customer engagement at Air Canada. With a passion for creating meaningful, data‑driven personalization, he leads efforts to connect millions of customers with tailored experiences that drive loyalty and business growth. Asher’s collaborative and strategic approach empowers cross-functional teams to implement high-impact marketing initiatives, delivering measurable results and setting new standards for customer engagement. His leadership has helped Air Canada stay ahead in an ever-evolving industry by transforming complex challenges into innovative opportunities. Outside of work, Asher is an avid explorer who enjoys hiking, traveling, and discovering new culinary experiences.
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cardTitle
Building connected engagement for lasting loyalty.
CardDescription
In this session, learn how top brands use Adobe’s Unified Customer Experience ecosystem to power data-driven customer engagement across channels.
cardDate
2026-03-23
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caas:content-type/webinar
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caas:content-type/webinar, caas:webinar-timing/on-demand, caas:products/adobe-journey-optimizer