Building exceptional experiences with privacy at the forefront – Marketing & IT collaboration

Kevin Haag

Senior Director of Customer Data Platforms
Bounteous

As the Senior Director of Customer Data Platforms, Kevin leads a team of Consultants, Architects & Data Engineers to help clients unlock the value of their customer data through strategizing, implementing & scaling leading Customer Data Platforms (CDP) like Adobe Experience Platform Real-Time CDP. He is an Adobe-certified master with hands-on experience across the entire suite.

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Rakhi Patel

Principal Product Marketing Manager
Adobe

Rakhi Patel is a principal product marketing manager at Adobe, leading the global go-to-market strategy for the industry’s top customer data management solutions. With 20+ years of experience in the digital marketing industry, Rakhi has led vision, strategy, and thought leadership across key areas of discipline such as responsible data management, partnerships, and value realization. Passionate and customer obsessed, Rakhi is dedicated to elevating the marketer’s role as a data steward.

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Elizabeth A. Sexton

Principal Privacy Product Manager
Adobe

Elizabeth A. Sexton is a Principal Privacy Product Manager for the Adobe Experience Platform. In this role, she stays up to date on global privacy regulations to empower Adobe brand customers with tools and capabilities to implement privacy practices befitting to their core values. She is the product owner for the Adobe Experience Platform Privacy Service which supports brands data subject rights requests across relevant jurisdictions and signaling of opt-out for AEP. In addition, Elizabeth drives the Digital Experiences privacy framework, is the subject matter expert for healthcare.

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