How a CCMS enables personalized, consistent, and scalable content experiences

Adobe hosted a webinar with guest speaker Nick Barber, Senior Analyst at Forrester Research, to explore a Forrester thought leadership study commissioned by Adobe, titled Component Content Management Systems: Supercharge Long-form Content for Personalized and Consistent Experiences. Read Nick’s insights as he answers questions on content creation, management and delivery challenges organizations face, and how a CCMS can alleviate them.

—Nick Barber, Senior Analyst at Forrester Research