City National Bank Expedites Content Delivery with Adobe Workfront and Adobe Experience Manager Assets

Price: Free
Length: 55 min

Personalized content builds great customer experiences. Adobe Creative Cloud and Adobe Experience Manager Assets provide a top-notch engine for content creation and activation — but end-to-end orchestration is required for maximum efficiency. See how City National Bank uses an integrated work management solution to optimize content planning, creation, and delivery to meet growing customer demand.

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Event speakers

Speaker - Kavin Mehta

Kavin Mehta

Portfolio Manager
City National Bank

Kavin Mehta is Vice President, AEM Portfolio Manager at City National Bank. He has over 20 years of experience in software engineering management, digital transformation and acting as a bridge between business and technical teams. Kavin strives to provide unique perspectives and innovative solutions on how to leverage technology to solve complex business problems. At City National, his team is responsible for the management of the marketing websites that leverage Adobe Experience Manager. He has been instrumental in the digital transformation of City National Bank's marketing efforts and in building delightful digital customer experiences. Kavin holds a Bachelor of Engineering degree from Mumbai University and a Master of Business Administration degree from Bowling Green State University. He lives in Orange County California with his wife and daughter; in his leisure time he enjoys watching movies, reading non-fiction and going to museums.
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Speaker - Elissa Lazor

Elissa Lazor

Value Engineering Solution Lead, Adobe Experience Manager and Workfront

Elissa has over twenty years of experience leading Operational, Sales, and Marketing strategy and processes in Retail, Media & Entertainment, and Big Tech industries. Her big picture focus on process improvement and authentically communicating vision to make it happen has been woven throughout her journey across roles and industries. She has provided strategic leadership to customers while working for a couple of Adobe's largest partners to implement and enhance Adobe Workfront for Fortune 100 customers. Her passion for helping customers to quantify how to measure success by streamlining processes, implementing change, and analyzing data are a few strengths she brings to organizations looking to make a change. She is currently responsible for leading value-driven discussions with customers looking to quantify the ROI of using Adobe Workfront and Experience Manager and developing the models and tools to support the value-based sales approach. Elissa is certified as an Adobe Workfront Expert and AEM Expert, and is also certified in Fusion 2.0, Goals, and Scenario Planner.
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Speaker - Jason Baer

Jason Baer

Manager, Strategic Business Development

Jason Baer has 2 decades worth of Sales, Sales Leadership and Digital Strategy experience at technology companies including Lumen, Marketo and most recently Adobe. As Manager of the Digital Strategy Group / Solutions Practice, Jason runs a team within Adobe responsible for driving value-focused customer engagements, developing business case tools / financial models and enabling Sales teams on a value-based selling approach.
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Speaker - Susan Deisenroth

Susan Deisenroth

Senior Solutions Consultant

Susan is a Senior Solutions Consultant at Adobe focused on Workfront. Prior to this role she was a Solutions Consultant focused on Adobe's Digital Marketing solutions. Prior to her career as a Solutions Consultant, Susan was in a leadership role running Digital Marketing Teams which has earned her credibility with the Marketing teams that Adobe serves. She truly understands the needs of the modern Marketer. Susan resides in Atlanta, Ga where she is mom to three dogs, three cats and a bird who keep her busy. She enjoys working in her art studio and is an avid international traveler.
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Adobe Workfront

Content as a Service - Tuesday, May 2, 2023 at 12:02