How City National Bank is Building an Integrated Content Engine with Adobe

Price: Free
Length: 45 min

Streamline content orchestration at scale by integrating an intelligent digital asset management (DAM) system using Adobe Workfront. It makes it easy for anyone to plan, create, manage, customize, and deliver content faster than ever.

Register for free

Register for free

Event speakers

Speaker - Heather Adkins

Heather Adkins

SVP, Marketing Technology Manager
City National Bank

Heather has over 20 years of experience in leading marketing and technology strategies that achieve objectives and accelerate growth. Heather and her team are responsible for City National Bank's digital optimization program, in addition to managing campaign strategy, audiences, leads, and analytics. Heather also oversees several Adobe Experience Cloud solutions, including Adobe Target, Adobe Audience Manager, Adobe Analytics, AEM Assets and Adobe Advertising Cloud. Heather joined City National Bank in 2018. Prior to joining City National, she was a marketing consultant working with clients such as Google and Capital Group. Earlier in her career, she served as vice president responsible for digital marketing technology with Transamerica. She holds a bachelor's degree in business administration from the University of California, Berkeley.
Read more
Speaker - Kavin Mehta

Kavin Mehta

Portfolio Manager
City National Bank

Kavin Mehta is Vice President, AEM Portfolio Manager at City National Bank. He has over 20 years of experience in software engineering management, digital transformation and acting as a bridge between business and technical teams. Kavin strives to provide unique perspectives and innovative solutions on how to leverage technology to solve complex business problems. At City National, his team is responsible for the management of the marketing websites that leverage Adobe Experience Manager. He has been instrumental in the digital transformation of City National Bank's marketing efforts and in building delightful digital customer experiences. Kavin holds a Bachelor of Engineering degree from Mumbai University and a Master of Business Administration degree from Bowling Green State University. He lives in Orange County California with his wife and daughter; in his leisure time he enjoys watching movies, reading non-fiction and going to museums.
Read more
Speaker - Elissa Lazor

Elissa Lazor

Value Engineering Solution Lead, Adobe Experience Manager and Workfront

Elissa has over twenty years of experience leading Operational, Sales, and Marketing strategy and processes in Retail, Media & Entertainment, and Big Tech industries. Her big picture focus on process improvement and authentically communicating vision to make it happen has been woven throughout her journey across roles and industries. She has provided strategic leadership to customers while working for a couple of Adobe's largest partners to implement and enhance Adobe Workfront for Fortune 100 customers. Her passion for helping customers to quantify how to measure success by streamlining processes, implementing change, and analyzing data are a few strengths she brings to organizations looking to make a change. She is currently responsible for leading value-driven discussions with customers looking to quantify the ROI of using Adobe Workfront and Experience Manager and developing the models and tools to support the value-based sales approach. Elissa is certified as an Adobe Workfront Expert and AEM Expert, and is also certified in Fusion 2.0, Goals, and Scenario Planner.
Read more
Speaker - Elizabeth Gutierrez Saury

Elizabeth Gutierrez Saury

Senior Solutions Consultant

Elizabeth is a Senior Solution Consultant specializing in Adobe Workfront who has been in the project management space since 2017. Prior to working in software, Elizabeth worked in the digital media space, and at a global advertising firm. This marketing experience gives her unique insight into the challenges many of her customers face, and how to solve for them. Elizabeth channels her creative energy into writing, having penned a series for The Miami Herald on finding happiness, as well as blogs for The Pre-Sales Collective, among others. She enjoys spending time with her family and working in children's theater.
Read more

Adobe Workfront

Content as a Service - Tuesday, May 2, 2023 at 12:02