Webinar

Create exceptional retail customer experiences and journeys, powered by data and AI.

Length: 60 mins

What do winning personalization at scale strategies all have in common? A connected system of data, insights, and engagement to holistically understand each step of the customer journey and unlock organizational growth. See how Adobe Experience Platform and the latest advancements in generative AI produce seamless and scalable personalized customer experiences that convert high quality prospects and achieve business goals.

Watch this webinar to:

Transform every touchpoint in your customers' journey with connected data, intelligent decisioning, and ML/AI automation.
Learn how Adobe is putting generative AI innovations in the hands of creative marketers today, and considerations to deploy enterprise-ready AI at scale.
Maximize the ROI of your investments with a unified platform approach and smarter investment allocation.

Marketo Configurator Thursday, June 20, 2024 at 15:25

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Please share your contact information to view the webinar.

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Event speakers

Marta Frattini

Director of Industry Strategy & Marketing, Retail, Adobe

Marta Frattini is the director of industry strategy and marketing — retail for Adobe’s Digital Strategy Group (DSG), working as a passionate thought leader to unlock experience-driven growth for Adobe’s retail clients. Marta has spent more than 15 years in the marketing and digital innovation space, and she has spearheaded successful digital transformation and personalization programs for major global retailers. She has a strong understanding of the strategies, tactics, and technologies required to execute digital excellence at scale, and brings a global perspective shaped by personal and professional experiences across North America and EMEA.

Pat Toothaker

Principal Product Marketing Manager for Experience Intelligence, Adobe

Pat, Principal Product Marketing Manager for Experience Intelligence at Adobe, is passionate about empowering businesses to redefine customer experience management through predictive and generative AI. Leveraging his 12+ years of expertise in marketing and commerce technology, Pat helps equip Adobe customers with tools to deliver personalized, high-performing experiences.

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Title

Using generative AI and unified data to grow personalization at scale.

cardDate

2024-06-25

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Discover AI-based tools within Adobe Experience Platform that help you deliver personalized experiences at every customer touchpoint.

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