Creating and Using a Lead Lifecycle

About the Webinar

This webinar focuses on lead qualification and progression through the marketing funnel. We’ll cover the basics of how a funnel is designed, how leads progress from “awareness” to “customer” status, and how to create your own lead lifecycle in Marketo.

Key topics covered include:

  • Lead lifecycle – definition and benefits of using a lead lifecycle
  • Pushing qualified leads to sales
  • Lifecycle campaigns – benefits, examples
  • Setting up sales alerts
  • Creating a lead lifecycle program
  • Using the lead lifecycle template

Duration: 27 minutes

Marketo Configurator Monday, December 4, 2023 at 10:36
Please share your contact information to view the webinar.