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WEBINAR
Creating and Using a Lead Lifecycle
About the Webinar
This webinar focuses on lead qualification and progression through the marketing funnel. We’ll cover the basics of how a funnel is designed, how leads progress from “awareness” to “customer” status, and how to create your own lead lifecycle in Marketo.
Key topics covered include:
- Lead lifecycle – definition and benefits of using a lead lifecycle
- Pushing qualified leads to sales
- Lifecycle campaigns – benefits, examples
- Setting up sales alerts
- Creating a lead lifecycle program
- Using the lead lifecycle template
Duration: 27 minutes
Title
Description
Please share your contact information to view the webinar.
cardTitle
Tips and benefits of using a lead lifecycle with Marketo Engage
cardImage
CardDescription
Learn the basics of how a funnel is designed, how leads progress from awareness to customer status and how to create your own lead lifecycle.
cardDate
2023-01-25
primaryTag
caas:content-type/webinar
Tags
caas:content-type/webinar, caas:products/marketo-engage-bizible