ADOBE DIGITAL LEADERS WEBINAR
Data modernization: The key to transforming customer engagement.
Length: 44 mins
Data modernization is a critical enabler for businesses looking to deliver real-time, personalized interactions at scale. As customer expectations evolve, traditional data architectures often struggle to provide the agility, speed, and insights necessary for truly personalized and responsive experiences. In this session, you’ll learn how to reimagine your customer engagement strategy.
Join us to learn how to:
- Put the customer at the center of your efforts through a unified platform that brings together customer data, insights, orchestration, and native omnichannel delivery.
- Avoid data silos by leveraging a fully integrated set of applications running on a modern data schema, with tips and tricks to ease the transition from legacy data collection solutions.
- Up-level your insights by enacting modern measurement to deliver omni-channel insights and quickly unlock optimized actions with customers’ needs at the core.
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Event speakers
Nate Smith
Director of Product Marketing, Analytics, Adobe
Nate Smith is the director of product marketing for the Adobe suite of Analytics products. In his role, he oversees strategic marketing for Adobe Analytics and works with several of the top brands in the world on their analytics use cases, challenges, and business opportunities. He has been involved in digital marketing for the past 15 years and holds a BS in information systems and an MBA from Brigham Young University.
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Dave McNamee
Director of Product Management, Adobe
Dave McNamee is a Director of Product Management in the Adobe Analytics business, responsible for data collection, data processing, and key integrations for Adobe Analytics and Customer Journey Analytics. In Dave’s 13 years at Adobe, he has been at the center of several key innovations, including initial core services between Analytics and other Digital Experience applications. Dave worked on Adobe Experience Platform from its inception, then returned to the Analytics business to enable growth and innovation. His passion is helping customers get value out of Adobe Analytics products.
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cardTitle
Data modernization: The key to transforming customer engagement.
CardDescription
Data modernization is a critical enabler for businesses looking to deliver real-time, personalized interactions at scale. In this session, you’ll learn how to reimagine your customer engagement strategy.
cardDate
2025-03-05
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caas:content-type/webinar
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caas:content-type/webinar, caas:products/customer-journey-analytics, caas:products/adobe-analytics