Adobe Digital Leaders Webinar
Delivering Global Fan Experiences at the Intersection of Content, Data, and Trust
Length: 52 mins
Reaching a global audience the moment something happens, in the right language, on the right channel, is one of the toughest plays in modern marketing infrastructure.
This session breaks down the engine behind organizations that do it every day, drawing on Adobe's partnerships with major brands across sports, media, and entertainment. With the FIFA World Cup and the summer sports season as the backdrop, you'll learn what that engine looks like and what any enterprise marketer can take from it.
In this session, you'll learn how leading brands:
- Connect audience data across channels so the right people get relevant content fast, from a real-time push notification to an offer tied to a specific interest or moment.
- Design a pipeline built for high-volume moments, when windows are short, demand spikes, and there's no room to slow down.
- Treat trust as a growth multiplier, embedding privacy, consent, and AI governance into your personalization strategy so leaders like the NFL and PwC scale fan relationships without sacrificing brand integrity.
The brands already running on Adobe built their foundation well before the first play. To find out how, register today.
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Event speakers
Thomas Cioce
Chief Privacy Officer and Vice President of Legal Affairs
NFL
Thomas Cioce is the Chief Privacy Officer and VP of Legal Affairs for the National Football League. In addition to overseeing the League’s privacy program, Thomas advises on a broad range of matters including artificial intelligence, cybersecurity, digital media, football operations, and information technology. He has spent the last 16 years of his career building and managing privacy and technology risk management programs for multinational companies including McGraw-Hill, HCL Technologies, and Bloomberg. Thomas is passionate about creating and implementing programs that encourage brand trust and position privacy as a business enabler.
Elliott Gordon
Senior Manager, Technical Account Directors
Adobe
Elliott currently serves as a Senior Manager of Technical Account Directors at Adobe, leading enterprise customer engagements across the Communications, Media, and Technology (CMT) industry vertical to drive adoption, performance, and value ROI for the Adobe Experience Cloud. He and his team also orchestrate Adobe-enabled customer executions at scale for marquee global sporting events, including the Super Bowl, the Olympics, March Madness, and the FIFA World Cup.
Jason Oler
Product Manager, Customer Engagements
Adobe
Jason has built a career at Adobe going the hard work of connecting customer-facing teams, product, and engineering into a unified force, focusing them on the delivery of exceptional experiences during pivotal customer moments.
Lindsay Morris
Manager, Global Content Strategy
Adobe
Lindsay Morris is a global content strategy leader at Adobe. She leads a team focused on enterprise storytelling in the era of AI and brings complex ideas to life through high-impact digital and in-person experiences. She offers a practical perspective on how organizations can connect innovation to real business value.
Joe DeMarzio
Director, Data Risk and Privacy
PwC
Joe DeMarzio is a data privacy, consent, and AI governance leader with deep experience across sports, entertainment, media, and consumer markets. A strategic advisor to Fortune 500 executives, he helps organizations align business and data strategy to build consumer trust, unlock value from AI, and navigate complex regulatory landscapes. Joe brings a pragmatic, human-centered approach to privacy — designing consumer experiences that are both compliant and compelling.
Kevin James
Technical Account Director
Adobe
Kevin James is an experienced Information Technology professional with over three decades of success leading high-stakes digital transformations and large-scale IT projects. As a Technical Account Director at Adobe, he partners with strategic enterprise clients to drive value realization, solution adoption, and long-term customer success. With a rich background in service delivery and consultative selling, Kevin blends deep industry knowledge with a structured, partnership focused approach to solve complex business challenges, build lasting stakeholder relationships, and delivering meaningful value for customers. Outside of work, Kevin is based in beautiful Colorado and enjoys spending time with his family, traveling, hiking, road biking, and skiing.
Jen Zick
Principal, Digital Strategy Group – Media and Entertainment
Adobe
Jen is a seasoned marketing strategist with 20+ years of experience in multiple verticals, namely sports, live entertainment and technology. In senior level roles with Live Nation Entertainment, Major League Baseball and Comcast/Spectra, Jen worked globally driving data-driven technology initiatives with C-suite executives at hundreds of professional sports franchises, stadiums, promoters and colleges.
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cardTitle
Delivering global fan experiences at the intersection of content, data, and trust.
CardDescription
Reaching a global audience the moment something happens, in the right language, on the right channel, is one of the toughest plays in modern marketing infrastructure.
cardDate
2026-06-12
cardImage
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caas:content-type/webinar
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caas:content-type/webinar, caas:industry/media-and-entertainment