CONTENT STRATEGY LEADERS LIVE
Digital Content Transformation in Banking, Financial Services, and Insurance
Length: 1 hr 15 mins
This session is a must-attend for content strategy and content management experts as leaders from top financial institutions like J.P. Morgan and TransUnion discuss digital transformation, artificial intelligence, structured content management, and explore their digital content transformation journey with Adobe’s component content management system (CCMS) – Adobe Experience Manager Guides.
In this webinar, you'll learn:
- Industry best practices and insights from content leaders at J.P. Morgan Global Research, and TransUnion
- Insights to craft and evolve enterprise content strategy in FSI organizations
- Why leading FSI firms are adopting Adobe Experience Manager Guides, a cloud-native CCMS to create knowledge and support content
Event speakers
Samantha Azzarello
Head of Content Strategy
J.P. Morgan Global Research
Samantha Azzarello is the Head of Content Strategy based in New York. She is a lead in the digital transformation of research distribution channels for institutional clients of J.P.Morgan.
She also publishes research that synthesizes and curates views related to economics and financial markets from thought leaders across Global Research. Previously Sam was a cross-asset strategist at J.P Morgan Asset Management, and prior to joining J.P. Morgan worked in the Chief Investment Office of Bank of America and as an economist at CME group. She holds a BA in Economics from the University of Toronto and a MA in Economics from New York University.
Aditi Jain
Senior Lead – Technical Writing
TransUnion
Aditi is a seasoned content leader and strategist with extensive experience in establishing cross-functional Technical Documentation Centers of Excellence (COEs). Her expertise goes beyond content creation, focusing on innovative information management and customer success. She excels in overseeing the development of customer-facing content such as user guides, integration guides, REST API documents, AI/ML model descriptions and more.
As a content Leader at TransUnion, Aditi is focused on modernizing technical documentation practices by adopting cutting-edge solutions, automating HTML and PDF generation, implementing an interactive and analytics-ready documentation portal. Prior to joining TransUnion, Aditi worked with Oracle as a Technical Writing Lead. She is a Computer Science Engineer with a unique blend of technical and functional skills.
Stefan Gentz
Principal Worldwide Evangelist, Adobe Experience Manager Guides
Adobe
Stefan’s mission is to inspire content professionals around the world and show how to create compelling technical communication content with the Adobe solutions. He is also a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert, and Six Sigma Champion.
He has been the European Ambassador for the Globalization and Localization Association (GALA) for many years, a member of the tekom Conference Advisory Board for several years and is now a member of the tekom iiRDS working group for Intelligent Information and member of the OASIS DITA Adoption Committee. In 2016, Stefan Gentz was awarded by MindTouch as one of the Top 25 Leading Content Strategist Influencers in the world and as one of the Top 25 Content Experience Influencers in the world in 2017.
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