CONTENT STRATEGY LEADERS LIVE
Digital Content Transformation in Manufacturing
Length: 60 mins
This three-part virtual event is essential for content, IT, and business leaders in manufacturing. Hear from experts at REI, 3M, and Adobe as they share real-world strategies to scale content operations, enhance digital self-service, and deliver accurate, multilingual product documentation across global markets.
Learn how leading manufacturers are transforming content into a competitive edge while improving safety communication and better supporting their customers. We will also explore how a component content management system (CCMS) is powering this content transformation and driving efficiency across manufacturing sector.
In this event, you'll learn:
- How to scale content strategy to deliver accurate, multilingual content while enabling digital self-service across markets
- How 3M drives content consistency, accessibility, and innovation through efficient technical content management
- Why manufacturers are adopting Adobe Experience Manager Guides, an AI-powered, cloud-native CCMS, to manage the end-to-end technical content supply chain.
Thank you.
Click below to play on-demand now.
Digital Content Transformation in Manufacturing
Transforming Manufacturing Documentation with Adobe Experience Manager Guides
Empowering Safety: Digital Content Transformation in 3M's Personal Safety Division
Event speakers

Matthew Schaeffer
Senior Manager, Data and Content Operations Programs
REI

Stefan Gentz
Principal Worldwide Evangelist
Adobe

Teeghan Herian
Digital Content Engineering Leader, Personal Safety Division
3M