Adobe Digital Leaders Webinar
Driving the Future of Digital Transformation with GM Financial
Length: 46 mins
Today’s marketers are expected to deliver personalized, compliant, and connected customer experiences—all while maximizing operational efficiency.
Join us for an exclusive webinar exploring how GM Financial is transforming customer engagement, placing customers at the center of their marketing strategy by making every touchpoint personal and timely.
In this session, you will learn:
- How GM Financial is modernizing its digital foundation to streamline campaign delivery across marketing, transactional, and regulatory communications.
- Strategies for using AI and real-time data to personalize omnichannel experiences at scale—while staying compliant.
- How to reduce silos by working from a single platform with a unified customer view.
- Ways to increase agility and speed-to-market, even in highly regulated environments.
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Click below to play on-demand now.
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https://video.tv.adobe.com/v/3471475?end=nothing&learn=on&captions=eng
Short on time? Download the speaker’s presentation deck to skim at your convenience.
Event speakers
Kelly Wyatt
Executive Vice President and Chief Digital Officer
GM Financial
Kelly Wyatt has been Executive Vice President and Chief Digital Officer for GM Financial since November 2022. Previously, she served in various IT roles, including Senior Vice President of IT Services from 2020 to 2022; Vice President of IT Services from 2015 to 2020; and Assistant Vice President of IT Services from 2013 to 2015. Before transitioning to IT, Kelly spent 12 years in leadership roles within the company’s Commercial Lending and Vendor Management departments. She is responsible for leading a robust digital organization and championing a digital mindset across the company. Over the course of her more than 20-year career with GM Financial, Kelly has been a passionate mentor and volunteer, lending her time and talents to local organizations. She was recognized as one of North Texas' leading Women in Technology in 2025.
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Neerav Bhansali
Principal, Global Industry Strategy – Automotive
Adobe
Neerav Bhansali leads Global Industry Strategy for Automotive at Adobe and is responsible for driving strategy, messaging, and growth in our Automotive segment. In this role, he partners with Adobe’s leaders to shape and coordinate Adobe’s go-to-market for the industry, as well as advise our largest global customers on their digital transformation needs. Prior to joining Adobe, Neerav worked in the automotive industry, leading global teams across strategy, product development, and product management.
Rebekah Smith
Global Director, Strategic Accounts
Adobe
Rebekah Smith leads the GM account globally at Adobe as Global Director, Strategic Partnership. In this role, she leads the GM-focused Adobe team to drive strategic planning, co-innovation, solutioning, and value realization for GM across both Digital Experience and Digital Media/Creative technologies. Prior to joining Adobe, she spent nearly 20 years in the agency world, leading GM and other major brands at agencies including McCann Erickson, MRM, Possible/Wunderman, Campbell-Ewald, and Sapient, with a focus on digital, CX, and audience strategy. In total, she has spent 17 years (and counting!) on the GM business.
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cardTitle
Driving the future of digital transformation with GM Financial.
CardDescription
Today’s marketers are expected to deliver personalized, compliant, and connected customer experiences — all while maximizing operational efficiency.
cardDate
2025-08-29
cardImage
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caas:content-type/webinar
Tags
caas:content-type/webinar, caas:webinar-timing/on-demand, caas:industry/financial-services