Webinar
Embracing Data Collaboration: The Key to Smarter Customer Engagement
Length: 16 mins
Data collaboration is transforming from a “nice to have” strategic bonus to an essential pillar of modern customer data management. In this session, industry experts will explore what true data collaboration entails and why it must be integrated into your broader data strategy, rather than treated as a standalone initiative.
After this session, you will:
- Gain a better understanding of the value of data collaboration to drive acquisition, personalization, and conversions.
- Have insight into why data collaboration must be embedded into your data management strategy —not siloed.
- Possess actionable steps to operationalize collaboration for measurable business impact.
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Click below to play on-demand now.
https://video.tv.adobe.com/v/3476598?end=nothing&learn=on&captions=eng
Short on time? Download the speaker’s presentation deck to skim at your convenience.
Event speakers
Lory Mishra
Principal, Product Marketing
Adobe
Lory Mishra is a product marketer for Adobe Real-Time CDP. Prior to her role in product marketing, Lory was a customer success lead, supporting Adobe Experience Cloud customers across various industries. With 12+ years of experience in digital marketing in and outside of Adobe, Lory is passionate about great customer experiences and helping brands maximize value from their technology investments. Lory lives in Chicago with her husband and too many houseplants.
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Jen Zick
Principal – Digital Strategy Group – Media & Entertainment
Adobe
Jen is a seasoned marketing strategist with 20+ years of experience in multiple verticals, namely live entertainment, and technology. In senior level roles with Live Nation Entertainment, Major League Baseball and Comcast-Spectacor, Jen worked globally driving data-driven technology initiatives with C-suite executives at hundreds of professional sports franchises, stadiums, promoters, and colleges. As Principal – Digital Strategy Group – Media & Entertainment, her priority focus is working closely with clients and industry thought leaders to drive fan-first/customer-centric digital transformations. Jen loves tennis, Sonoma Pinot and mini doodles.
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cardTitle
Embracing data collaboration: The key to smarter customer engagement.
CardDescription
Industry experts will explore what true data collaboration entails and why it must be integrated into your broader data strategy, rather than treated as a standalone initiative.
cardDate
2025-11-11
cardImage
primaryTag
caas:content-type/webinar
Tags
caas:content-type/webinar, caas:webinar-timing/on-demand, caas:products/adobe-real-time-cdp