ADOBE EXPERIENCE MAKERS WEBINAR
Fast Tracking Content Creation: Lessons from Lloyds Banking Group
Length: 41 mins
During this webinar we will uncover Lloyds Banking Group, a leading UK-based financial institution, secret to successfully modernizing marketing workflows and strategies while meeting strict regulations.
In this session, you’ll learn how Lloyds Banking Group leverages Adobe’s content supply chain to:
- Automate 30% of its workflow for Internet banking, eliminating manual data entry and duplicate processes
- Address the increasing demand for content and the complexities of regulatory compliance through a flexible and automated marketing environment
- Enhanced collaboration across campaign managers, content creators, and reviewers by integrating Workfront with other tools, such as Adobe Experience Manager Assets and Microsoft Outlook, to streamline task management, asset scheduling, and compliance tracking
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Event speakers
Kate Riley
Content Supply Chain Lead
Lloyds Banking Group
Kate has a wealth of marketing technology experience, working primarily in the financial services sector, and has been at Lloyds Banking Group for the last 10 years influencing marketing technology adoption. She works with marketing and creative teams to streamline the content supply chain, enabling the business to identify and drive marketing efficiencies and ensure a seamless branded customer experience. Her current focus is how the Bank brings together workflow collaboration, content creation, asset management and content insights to make marketing more efficient, make people’s lives easier and to realise LBG’s personalisation ambition. Outside of work, Kate is kept very busy with her two young children.
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Chris Young
Senior Director, Global Industry Strategy & Marketing, Financial Services
Adobe
As Senior Director of Industry Strategy for Financial Services at Adobe, Christopher Young leads a team of industry specialists who work with Adobe’s financial services clients to help them develop best-in-class digital marketing strategies using Adobe Experience Cloud. Prior to joining Adobe, Young spent more than eight years at E*TRADE Financial, where his last position was vice president of brokerage marketing. Prior to E*TRADE, he was the vice president of retail advertising at JPMorgan Chase. Young also has extensive agency experience working with a range of clients across traditional, direct and digital advertising and marketing programs.
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Elizabeth Winston
Practice Lead, Solutions Consulting, Financial Services
Adobe
Elizabeth works with large financial institutions to determine which Adobe solutions align with their specific use cases. In addition, Elizabeth leads technical thought leadership around Adobe’s Content Supply Chain solution and Gen AI capabilities for enterprise customers.
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Zoe Vincoff
Senior Digital Strategy Associate, Financial Services
Adobe
Zoe has been at Adobe for 5 years, previously holding roles in Customer Success & Program Management before moving over to Adobe’s Digital Strategy Group where she aids Financial Services firms in their digital transformation initiatives. One of Zoe’s main areas of focus has been on the Content Supply Chain and how Adobe can power effective content planning, creation, management, delivery, and measurement for optimized customer experiences in the financial services space.
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Title
Fast Tracking Content Creation
cardDate
2024-07-18
cardImage
CardDescription
This webinar will provide valuable insights into modern marketing practices and the power of automation to streamline workflows.
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caas:content-type/webinar, caas:products/adobe-experience-manager-assets, caas:products/workfront, caas:products/adobe-target, caas:industry/financial-services, caas:webinar-timing/on-demand