ADOBE DIGITAL LEADERS WEBINAR
Managing Multiple Brands: Faster Publishing and Performance with Adobe Experience Manager Sites
Length: 44 mins
In today’s diverse digital landscape, many brands struggle with managing multiple content management systems, leading to siloed websites and disjointed customer experiences. With multiple distinct brands to manage, PetPlace found itself facing this exact challenge. PetPlace chose Adobe Experience Manager Sites as a Cloud Service to streamline website publishing and create cohesive digital experiences across channels with a unified CMS.
Join us to hear how implementing Adobe Experience Manager Sites allowed PetPlace to:
- Reduce time to market by empowering its marketing team with document-based authoring, and accelerating development workflows with Edge Delivery Services
- Quickly create optimized omnichannel experiences with experimentation and generative AI
- Improve discoverability, traffic, and conversion rates with a performance-first architecture and built-in testing tools
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Event speakers
Avinash Gopalakrishnan
Senior Marketing Technology Manager
PetPlace
Avinash Gopalakrishnan is a Senior Marketing Technology Manager for PetPlace. He is a digital leader with over 16 years of experience working across industries such as advertising, compliance, healthcare, retail, insurance, and finance. Prior to joining PetPlace, Avinash has collaborated with world-renowned brands to successfully integrate client-facing technologies with complex data processing systems. Passionate about data analytics and MarTech trends, Avinash enjoys conducting webinars and workshops on digital marketing strategies and staying up to date with technology and business innovation.
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Pauline Huynh
Senior Product Marketing Manager
Adobe
Pauline Huynh is a Senior Product Marketing Manager for Adobe Experience Manager Sites, leading the go-to-market strategy for the midmarket segment and enabling brands to deliver "wow" modern customer experiences that drive the success of their business. Prior to joining Adobe she worked at Deloitte as a consultant helping technology clients transform business operations. Pauline holds an MBA from UCLA Anderson School of Management and a BSBA from Georgetown University. In her free time, she enjoys snowboarding, exploring new restaurants, and hiking around the bay area.
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Faster Publishing and Performance with AEM Sites
cardDate
2024-09-18
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CardDescription
Learn how PetPlace streamlined website publishing and created cohesive digital experiences across channels using Adobe Experience Manager Sites as a Cloud Service.
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caas:content-type/webinar
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caas:content-type/webinar, caas:webinar-timing/on-demand, caas:products/adobe-experience-manager-sites