Webinar

Do More Faster with Firefly Creative Production

August 14, 2025 | 10:00 – 10:30am (PT)

Creative teams are the engine behind high-impact marketing — but as demand for content continues to accelerate, they’re increasingly bogged down by tedious production tasks. From knocking out product backgrounds to resizing assets for multiple platforms, the manual lift required to produce content at scale can drain time and resources.

Firefly Creative Production is built to meet that challenge head-on, using the latest advancements in generative AI and automation. This webinar introduces a new way to scale creative output by eliminating repetitive production tasks through intuitive, no-code workflows. Whether you’re managing thousands of product images, resizing assets for multichannel campaigns, or reframing videos for social, Firefly Creative Production empowers teams to move faster, stay on brand, and focus on what matters most: creativity.

In this event:

• Learn why companies are using Adobe generative AI solutions to accelerate content creation — and where Firefly Creative Production fits into today’s production workflows.
• Find out how AI-powered automation can help streamline digital merchandising, enhance eCommerce workflows, batch-process corporate headshots, and more.
• See how easy it is to replace backgrounds and crop and resize large batches of images. And explore Color Grade, an effortless way to apply color adjustments at once.
• Learn how to quickly reframe videos for different social channels.
• Get a peek at new bulk actions coming soon.