ADOBE DIGITAL LEADERS WEBINAR

From Bottlenecks to Breakthroughs: Modernizing B2B Content Operations

Length: 51 mins

B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate silos, and make it harder to achieve impactful content acceleration. With growing pressure to deliver personalized, high-impact content at scale, it’s time to rethink the way B2B content gets planned, created, and activated.

Join Adobe to explore what a modern B2B content operating model really looks like — anchored in current best practices while evolving with AI-powered workflows. You’ll get a look at both what leading enterprises are doing today and where content operations are heading next.

We’ll also uncover:

The core principles of a modern B2B content operating model and why it’s a game changer;
How to better align teams, tools, and workflows to scale personalized content production; and
Real-world examples of current and future state content operations from a leading global enterprise that drive both operational efficiency and revenue.

Marketo Configurator Wednesday, June 11, 2025 at 09:17

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Event speakers

Bryan Casey

Vice President, Digital

IBM

Bryan Casey is the Vice President, Digital at IBM, leading the company's digital marketing strategy with a focus on Generative AI, SEO, analytics, and user research. With a background in growth marketing, budget planning, and strategic communication, he plays a key role in driving IBM's Cloud & Cognitive Software initiatives. A thought leader in digital innovation, Casey holds a Bachelor’s degree in Creative Writing and English Literature from Colgate University and is based in White Plains, New York.

Nick Harper

Principal, B2B Content Transformation

Adobe

Nick Harper is a Principal for B2B Content Transformation at Adobe. In this role, he advances Adobe’s vision and thought leadership around the unique content challenges and opportunities facing B2B enterprises. He works directly with customers to provide strategic guidance on content operating models, AI-powered use cases, and how to adapt to evolving content demands. Previously, Nick served as an industry strategist for the High Tech B2B sector at Adobe. Outside of work, he enjoys time with his wife, two young boys, and their two small dogs — and tries to fit in a bike ride on nice days.

Moria Fredrickson

Sr. Director, Brand, Creative & .com

Lumen Technologies

Moria leads Brand, Creative and .com for Lumen Technologies, a Fortune 500 networking service provider and the trusted network for leading AI and cloud providers. Her team leverages AI and neuroscience to design more impactful brand experiences across owned, earned and paid media. In 2024, her team drove a nearly 180% increase in unaided awareness for the brand. Right now, she’s leading an organizational transformation to harness the power of AI to deliver personalized content at scale. In addition to building brands that live up to their promise in DX, she’s passionate about her daughter Keira and her cavalier spaniel, Dakota.

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From bottlenecks to breakthroughs: Modernizing B2B content operations.

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Join Adobe to explore what a modern B2B content operating model really looks like — anchored in current best practices while evolving with AI-powered workflows.

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2025-06-11

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