Adobe Digital Leaders Webinar

From Silos to Synergy: Fueling B2B Growth with AI and Customer-Centric Journeys

Length: 59 mins

AI is transforming B2B marketing, challenging organizations to rethink how they engage customers and drive growth. In this webinar, Adobe leaders and Cisco will explore how to reimagine go-to-market strategy with AI, buying group orchestration, and Adobe Experience Platform.

We’ll uncover how marketing and sales teams can break down silos, empower sellers, and deliver personalized, data-driven experiences across the customer lifecycle—all while navigating the challenges of scale, legacy systems, and organizational change.

Join this session to learn:

Strategies for orchestrating omnichannel experiences using AI and first-party data.
Real-world AI use cases: from intent modeling to intelligent engagement scoring.
How to align sales and marketing teams around shared data and goals.
Best practices for operationalizing buying groups to drive revenue.

Marketo Configurator Tuesday, September 16, 2025 at 09:24

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https://video.tv.adobe.com/v/3474856?end=nothing&learn=on&captions=eng

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Event speakers

Chris Shatara

Director of Demand Systems and Data

Cisco

Chris Shatara is the Director of Demand Systems and Data at Cisco, bringing over 20 years of extensive experience in data, platforms, and marketing and sales operations

Brian Glover

Senior Director, Product Marketing, B2B

Adobe

Brian Glover is the Senior Director of Product Marketing and Strategy at Adobe. In his role, Brian leads the go-to-market strategy for Adobe’s B2B Customer Journey products, including Adobe Marketo Engage, Adobe Marketo Measure (formerly Bizible), and Adobe Real-Time CDP, B2B Edition. These innovative products help marketing teams orchestrate end-to-end customer engagement across digital and human touchpoints to drive demand and measure business impact. Brian has over 20 years of experience in marketing and product management, and most recently led product marketing for Marketo. Throughout his career, he has helped customers achieve professional success with innovative technology solutions, and he is passionate about building high-performance teams that chart a course for the future.

Jessica Kao

Director, B2B GTM Transformation Advisor

Adobe

Jessica Kao is a marketing technology leader, transformation strategist, and recognized voice in the B2B marketing operations community. At Adobe, she advises B2B enterprise organizations on reimagining and transforming their GTM strategies, adopting best practices, and preparing for the future of AI. Before joining Adobe, Jessica was the Senior Director of Marketing Operations & Martech at Cloudflare and F5, where she oversaw a martech stack of more than 40 platforms, including Adobe Experience Cloud, and led initiatives that drove measurable revenue impact. She is a past Adobe Experience Maker Award winner for digital transformation and a frequent speaker and thought leader, known for translating complex technical topics into C-suite-ready strategies. Jessica holds a PhD in Cancer Biology from Stanford University and brings a unique blend of scientific rigor, operational excellence, and executive vision to everything she does.

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From silos to synergy — fueling B2B growth with AI and customer-centric journeys.

CardDescription

AI is transforming B2B marketing, challenging organizations to rethink how they engage customers and drive growth.

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2025-09-16

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caas:content-type/webinar