From Silos to Synergy: Fueling B2B Growth with AI and Customer-Centric Journeys

Adobe Digital Leaders Webinar

From Silos to Synergy: Fueling B2B Growth with AI and Customer-Centric Journeys

Length: 59 mins

AI is transforming B2B marketing, challenging organizations to rethink how they engage customers and drive growth. In this webinar, Adobe leaders and Cisco will explore how to reimagine go-to-market strategy with AI, buying group orchestration, and Adobe Experience Platform.

We’ll uncover how marketing and sales teams can break down silos, empower sellers, and deliver personalized, data-driven experiences across the customer lifecycle—all while navigating the challenges of scale, legacy systems, and organizational change.

Join this session to learn:

  • Strategies for orchestrating omnichannel experiences using AI and first-party data.
  • Real-world AI use cases: from intent modeling to intelligent engagement scoring.
  • How to align sales and marketing teams around shared data and goals.
  • Best practices for operationalizing buying groups to drive revenue.

Please share your contact information to view the webinar.


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Event speakers

Chris Shatara

Director of Demand Systems and Data

Cisco

Chris Shatara is the Director of Demand Systems and Data at Cisco, bringing...

Brian Glover

Senior Director, Product Marketing, B2B

Adobe

Brian Glover is the Senior Director of Product Marketing and Strategy at Ad...

Jessica Kao

Director, B2B GTM Transformation Advisor

Adobe

Jessica Kao is a marketing technology leader, transformation strategist, an...
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cardTitle
From silos to synergy — fueling B2B growth with AI and customer-centric journeys.
CardDescription
AI is transforming B2B marketing, challenging organizations to rethink how they engage customers and drive growth.
cardDate
2025-09-16
cardImage
primaryTag
caas:content-type/webinar
Tags
caas:content-type/webinar, caas:webinar-timing/on-demand, caas:products/adobe-journey-optimizer-b2b-edition, caas:topic/generative-ai