WEBINAR

From Grocery Aisle to Online Style: A Tour of Great Packaging Design

Length: 60 mins

Driving shelf appeal for consumer packaged goods (CPG) requires an understanding of the consumer psyche. In mere seconds, a product needs to capture attention, distinguish itself, foster brand recall, and communicate brand value. Beyond mere functionality, exceptional CPG packaging is both coveted and essential. This requires a blend of understanding structures and materials, demographic insight, and a deep grasp of consumer psychology. Packaging today is being revolutionized to cater to consumer psychology, with photorealistic 3D visualizations that utilize new technologies and tools. How can you do it all? Join us on-demand to gain insights from design leaders and Adobe specialists. We will unpack:

• The history of iconic packaging with Stanley Hainsworth, Chief Creative Officer of Seattle-based design agency Tether. Learn how acting informed his creative direction at Starbucks, Lego, and Nike — and his own approach to brand and packaging design. Learn what informs the award-winning design work his team at Tether creates with imagination, craft, and curiosity.
• Smart packaging design workflows using the innovative capabilities of Adobe Substance 3D. Learn how this technology can provide designers with the tools for digital prototyping. Easily create impactful hero visuals for visual merchandising with greater efficiency.