Webinar
The Growth Unlock: Turning Content into a Growth Engine with AI
Length: 20 mins
Creative and Marketing leaders are navigating a pivotal moment. As demand for personalized experiences surges, content has reemerged as the primary bottleneck to marketing execution, limiting the ability for enterprises to connect, scale, and grow. AI presents a generational opportunity to break traditional content production models and reshape the content supply chain — but many organizations are still in pilot mode, and unsure where to place their bets.
Backed by new research, this session explores the highest-value areas of content transformation across six major industries. Together, we'll unpack these findings, share real-life examples, and cover how AI can help organizations deliver speed, efficiency, and growth, unlocking an average 7x net ROI over three years.
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Event speakers
Tammy Pienknagura
Head of Portfolio Strategy, Digital Media for Enterprise
Adobe
Tammy leads Portfolio Strategy and Marketing for Adobe’s ...
Pete Choo
Managing Director
Accenture Song