The Growth Unlock: Turning Content into a Growth Engine with AI

Tammy Pienknagura

Head of Portfolio Strategy, Digital Media for Enterprise

Adobe

Tammy leads Portfolio Strategy and Marketing for Adobe’s Digital Media business, focusing on Enterprise customers. In this role, she works with Adobe's product, go-to-market, marketing, and business transformation leadership teams to innovate our suite of Creative and Document cloud solutions for large organizations to deliver business value. Prior to this role, Tammy led the creation of the Content Supply Chain initiative at Adobe, and was also a Director at Adobe’s Digital Strategy Group, where she worked with Adobe’s top MEC customers to help drive digital experience transformation and business value.

Throughout her career, Tammy has led numerous teams and organizations through digital transformations and developed strategies around change management to enable teams and empower individuals. Prior to joining Adobe, Tammy spent over six years at Univision Communications, developing a digital vision, audience engagement, product, and sales strategy for the company’s 120+ local radio and TV stations. Prior to that, she led the planning, launch and tracking of strategic initiatives at Warner Music Group, and was a management consultant at Bain & Company, where she advised clients in the Media, CPG, Financial Services and Healthcare industries.

Tammy holds an MBA from the Wharton School, and an Electrical Engineering ScB degree from Brown University. She lives in NYC and enjoys travel, culture, and burgers.

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Pete Choo

Managing Director

Accenture Song

Pete is a Managing Director at Accenture Song, responsible for Song’s partnership with Adobe in the Americas. Prior to this role he held a wide range of leadership roles at Accenture including product strategy, innovation & design, growth strategy, and large-scale transformation, including the development of internal joint ventures and running Accenture’s New York Innovation Hub. His focus is enabling companies to activate their business strategies through the intersection of technology delivery, organizational change, and enterprise value, powered by Adobe.

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