ADOBE DIGITAL LEADERS WEBINAR

How Adobe’s Marketing Organization Scaled Content Creation with Generative AI

Length: 55 mins

During this webinar, we will share how Adobe’s marketing organization used Adobe GenStudio for Performance Marketing to overcome traditional marketing bottlenecks, slash content creation time from weeks to hours, and unlock new levels of personalization and testing.

Join us to learn how Adobe has been able to:

Scale global content creation while preserving brand integrity
Use deep insights to fine-tune content and improve marketing performance
Evolve team structures and processes to harness the power of generative AI

Marketo Configurator Tuesday, October 1, 2024 at 09:20

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Event speakers

Aloke Fernandes

Director, Global Media Center of Excellence

Adobe

Aloke serves as the Director of the Global Media Center of Excellence within Adobe's Growth Marketing Organization. In this role, he collaborates with global media teams and agencies to establish standards and best practices in creative enablement, data governance, and analytics. Aloke oversees media analytics and measurement, driving optimizations and experiments to achieve target media outcomes. His expertise extends across the Content Supply Chain, ensuring consistent processes from creative development to media execution and performance measurement.

Before joining Adobe, Aloke led growth marketing at Robinhood, Intuit, and Uber. He holds an MBA in Marketing from the Kellogg School of Management.

Daniel Fehrenbach

Senior Lifecycle Marketing Manager

Adobe

Daniel Fehrenbach serves as a Senior Marketing Manager for the Lifecycle Marketing team at Adobe. He leads email strategy, planning, and execution for the Creative Cloud business and is currently focused on driving Gen Studio adoption and solutioning across Adobe’s Acquisition programs. Prior to Adobe, Daniel led email marketing at Expedia Group and has extensive experience in leveraging customer insights and behaviors to create compelling campaigns that drive strong ROI and customer engagement. Daniel is passionate about driving end-to-end solutions and strategy to enable a personalized, relevant, and optimal user experience across marketing ecos.

Luiz Maykot

Senior Generative AI Strategist

Adobe

Luiz Maykot serves as Senior GenAI Strategist for the Adobe GenStudio for Performance Marketers team at Adobe. As a key architect since its inception, he has been instrumental in shaping the product's vision and driving its adoption within Adobe's Global Marketing Organization (GMO). His efforts have been pivotal in unlocking significant value from Adobe GenStudio for Performance Marketers for Adobe's marketing initiatives. Luiz’s current focus is on extending these benefits to organizations across various industries. Prior to his current role, he leveraged his expertise as a Lead Machine Learning Engineer in Adobe's Growth and Marketing Insights division, bringing a wealth of technical knowledge to his strategic position.

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Your sneak peek at Adobe GenStudio for Performance Marketing.

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2024-10-04

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How Adobe’s marketing organization used Adobe GenStudio for Performance Marketing to overcome marketing bottlenecks and slash content creation time.

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