WEBINAR

The Creative Multiplier: How AI Helps Teams Meet Growing Demand

August 6, 2026 8:00 PM - 9:00 PM UTC

Content demand is accelerating across creative and marketing teams, marking a generational shift in how work gets done. In Adobe's latest survey, 83% of professionals say content demand has at least doubled in the past two years — and they expect it to double again in the next two. The pressure is no longer a question. What separates the teams keeping up from the rest is whether they have the tools and workflows to produce at that pace without sacrificing quality.

In this session, Adobe Digital Insights Data Science Engineer, Matt Conan, leverages survey and product data to uncover how creative and marketing professionals are actually using AI — from spending nearly half their week in AI-powered workflows, to the rise of multi-model production.

In the second half, Principle Product Marketing Manager, Monique Weston, shows you how to put this data to work with Creative Cloud for Enterprise, including a closer look at Firefly Graph, Adobe's new capability designed to unify your AI-powered creative workflows at scale, so your team can move from knowing what's possible to actually doing it.

What you’ll walk away with

• Insights on AI adoption, time savings, and content accelerations from 800+ creative and marketing professionals.
• Ways high-performing teams are leveraging multi-model workflows.
• A look at Creative Cloud for Enterprise and how Firefly Graph unifies AI-powered creative production.
• A practical framework for operationalizing AI insights across your marketing organization.