Adobe Digital Leaders Webinar
Smarter. Faster. More Creative. How Newell Brands Reimagined Their Content Supply Chain
Length: 50 mins
With a portfolio of more than 50 iconic brands—from Sharpie® and Rubbermaid® to Coleman® and Yankee Candle®—Newell Brands is transforming how they create and deliver content that engages consumers across every omnichannel touchpoint.
Join us for a behind-the-scenes look at how they're leveraging Adobe's AI-driven solutions to generate 5x more content, faster, more consistently, and with stronger creative resonance.
We’ll explore how to:
- Streamline the creative lifecycle by reducing manual work, production times, and costs.
- Ideate faster, develop campaigns, and stay brand safe while fueling creative innovation.
- Drive asset reuse and omnichannel consistency from a central system of record.
- Optimize creative review timelines by centralizing feedback and simplifying approvals.
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Event speakers
Jeanette Stull
Creative Director of Studio and Design Operations
Newell Brands
Jeanette Stull is the Creative Director of Studio & Design Operations at Newell Brands, where she’s spent the past 11 years shaping the creative direction for beloved brands like Sharpie, Crock-Pot, Yankee Candle, and Rubbermaid. With a foundation in advertising, art direction, and photography, she’s grown from Senior Designer to Creative Director, leading cross-functional creative teams across multiple segments and product categories. Jeanette blends strategic thinking with hands-on experience, mentoring teams while maintaining a sharp eye for detail and brand storytelling. Today, she heads Newell’s global in-house Photo/Video Studio, where she’s introduced a new strategic roadmap and built more efficient, AI-supported workflows that have scaled content production across the portfolio. She also helped develop and lead the “One Newell” process, aligning intake, project management, and deployment across thousands of creative assets annually under a unified system. Jeanette is a collaborative, future-focused leader who thrives on building strong teams, driving operational excellence, and turning big ideas into high-impact creative.
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Sherrin Bull
Firefly Professional Services Consultant
Adobe
Sherrin Bull is a strategic consulting leader and Firefly Professional Services Consultant at Adobe, with deep expertise in scaling creative operations for enterprise marketing teams. With over a decade of experience driving digital transformation, Sherrin partners with Fortune 500 brands to streamline content production—from creative brief through asset delivery—using solutions like Workfront, Fusion, Firefly, Frame.io, and AEM Assets. She brings a unique ability to connect creative vision with enterprise execution through workflow automation and cross-functional collaboration. Sherrin’s hands-on expertise across Adobe Creative Cloud and Digital Experience platforms makes her a trusted advisor for organizations aiming to accelerate content velocity, enhance team alignment, and modernize their approach to content supply chain operations.
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Lindsay Morris
Senior Content Strategist
Adobe
Lindsay Morris is a Senior Content Strategist at Adobe, specializing in helping customers unlock the integrated value of Adobe's Generative AI-first applications. With a focus on driving impactful customer outcomes, she leads high-level engagements, fosters value realization through strategic partnerships, and champions product innovation. Her approach is rooted in a customer-first mindset, ensuring that every initiative aligns with client needs and supports long-term success.
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cardTitle
How Newell Brands reimagined their content supply chain.
CardDescription
Newell Brands is transforming how they create and deliver content that engages consumers across every omnichannel touchpoint.
cardDate
2025-09-23
cardImage
primaryTag
caas:content-type/webinar
Tags
caas:content-type/webinar, caas:webinar-timing/on-demand, caas:products/content-supply-chain, caas:industry/consumer-goods